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Technical writer · systems thinker

Ina Ciobanu

Senior Technical Writer · London

I turn complex systems into clear documentation that helps engineers ship, integrate, and adopt new technology faster.

45,000+
words of user guides, API docs, and UX content delivered at PrimaryBid
2M+
words of technical content across fintech, SaaS, healthcare, and legal
7 awards
won for specialist content strategy and SEO copywriting
0 → 1
built PrimaryBid's Connect API Developer Portal from scratch – now award-nominated

Portfolio

Writing samples grouped by documentation type – not just file format.

How I Think About Documentation

Real problems I've solved – context, approach, and outcome.

Problem · PrimaryBid
API onboarding unclear for distribution partners
What I Did
Restructured the Connect API Developer Portal from scratch – added task-based navigation, code samples in multiple languages, and clearer error handling
Result
Faster partner integration, fewer support queries, portal now award-nominated
Problem · KX
Complex AI/data platform with no existing documentation ecosystem
What I Did
Built documentation architecture for KDB.AI and PyKX from first principles – collaborating directly with engineers and data scientists to capture accurate, user-focused content
Result
Quants and engineers can self-serve setup, queries, and troubleshooting without asking the team directly
Problem · PrimaryBid
Two 0-to-1 internal applications released with no user documentation
What I Did
Embedded with the product team, tested the applications end-to-end, and produced comprehensive user manuals covering full user journeys
Result
Internal teams onboarded quickly with minimal support overhead

How I Improve Documentation

The principles I apply to every project.

→Restructure for task-based navigation – users come with goals, not curiosity
→Reduce cognitive load in API docs – one concept per page, examples before explanation
→Align documentation with release cycles – ship docs with the feature, not after
→Write for real user workflows, not feature lists
→Test documentation like a user – if I can't follow it, neither can they
→Treat the doc site as a product – information architecture matters as much as prose

Technical Environment

Tools and platforms I work with daily.

Docs-as-code
Markdown · MDX · Git / GitHub / GitLab · VS Code · MkDocs · Docusaurus
CI/CD & tooling
GitHub Actions · Vale · lychee · Docker
API tooling
OpenAPI / Swagger · Postman · REST · JSON · XML · readme.io
Dev environment
HTML · CSS · JavaScript · Python basics · CLI tools
Collaboration
Confluence · JIRA · Kanban · LucidChart · Figma · Monday.com
AI/data platforms
KDB.AI · PyKX · kdb+ · vector databases · time-series data
Style guides
Google Developer Documentation Style Guide · Microsoft Writing Style Guide

What People Say

"Ina brings an impressive blend of clarity, precision, and speed to her work. Her ability to translate complex concepts into relevant and user-focused content made her a trusted partner."

Gareth Forshaw

Content Leader · KX

"Ina built our Developer Portal out from nothing – now award-nominated. She learned the platform and product and then wrote for developers, as a developer. A truly great skill."

Gerry McQuade

Senior Technical Customer Success · PrimaryBid